"Why don't we give out matches?" "Great idea! Everybody needs matches. And it'll be a hit with those ghetto kids. They're always..." "Ha ha, oh you're bad!" "Wait, isn't one of these guys dead or something? Isn't this, like, a post-..." "Posthumous, yeah! Like Biggie. Yeah, good thinking, let's put something on there, that's a big selling point." DIGNIFIED. Annnnnd, scene.